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Privacy policy

Last updated: 8 October 2026
Who is responsible for your dataWhat data we collect and whyIdentity checkWho works with your dataHow long we keep your dataYour rightsCookies and local storage

This page explains what personal data masons.cz collects, why we collect it, who works with it, and what your rights are.

Who is responsible for your data

Masons and VertexRent run this rental service together. They are joint controllers of your personal data under Article 26 of the GDPR. You can contact either of them about your data. Send all requests to [email protected].

What data we collect and why

When you send a booking request, we collect:

  • Contact details: your name and phone number, plus your email and notes if you add them.
  • Rental details: the car, the dates, the add-ons, and the insurance package you picked.

We use this data to handle your booking request and to contact you about it. The legal basis is Article 6(1)(b) of the GDPR — steps needed before entering a rental contract.

Identity check

Before we confirm a rental, we check your identity. The check is run by Didit, an identity verification service, under VertexRent's account. Didit processes your ID document and a live photo of your face. We receive only a summary: your full name, the document type, and the check result.

Who works with your data

VertexRent operations staff process booking requests in the booking systems we share, to prepare and manage your rental. Didit processes identity data during the verification step. Supabase provides our booking backend. Cloudflare hosts and delivers the site. With your consent, the analytics and advertising providers named below receive online identifiers and information about how you use the site. We do not sell your data.

How long we keep your data

We keep booking data for 3 years after the rental ends. After that we delete it.

Your rights

You can ask us to show the data we hold about you, correct it, delete it, restrict its use, or hand it over in a portable format. You can also object to how we process it. Write to [email protected] — we answer within one month.

If you are not happy with our answer, you can complain to the Czech Office for Personal Data Protection (www.uoou.cz).

Cookies and local storage

Necessary cookies and local storage remember your language, currency, theme and consent choices. With your consent, we use Google Analytics to measure site usage and Google Ads/DoubleClick, Meta Pixel and TikTok Pixel to measure campaigns and help us show relevant advertising. These services are managed through Google Tag Manager and may use cookies, local storage and online identifiers. You can change or withdraw your choice at any time with the Cookies link in the footer.

MASONS

Premium car rental in Prague. Sports cars, luxury cars and SUVs.

ContactTřebohostická 3069/14, 100 00 Praha 10+420 771 222 221[email protected]24/7
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